The Best Search Engine Marketing Program Available 2008
Chris Johnson is a colleauge of mine at HubSpot.
Here’s a rough transcript of a recent call:
CJ: Hello Mr. X. You recently did a search at Google for “The Best Search Engine Marketing Program Available 2008“. It looks like you found us. Are you trying to optimize something?Prospect: blah blah blah.
Two things that made this blogworthy, atleast in my opinion.
That’s Long Tail. We certainly didn’t set out to rank for that “search phrase”. It happened, though. I’d imagine that noone will ever type that phrase again. But, when we add up all of the 1 time relevant phrases that people type, it starts to add up to a lot of visitors and leads.
Google Delivers “the Best”. It’s interesting how people ask Google, a computer that crunches our links to determine quality, for the “best” solutions. During Mark Roberge’s presentation on SEO yesterday at […]
Original post by Pete Caputa
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