Marketing Automation: Are You Ready?
Marketing Automation is the topic du jour in the marketing world. Aweber has been the pioneer allowing marketers to segment “types of buyers” and then setup “drip email marketing campaigns” that educate buyers about how to solve xyz problem [usually] using the marketer’s abc solution.
There’s many more new solutions out there that are much more sophisticated now. More expensive too.
Marketing Automation is smart. Usually, I think it makes the job of salespeople easier if the prospect can communicate their problems, and are confident that your solution solves their problems - going into the sales process. Marketing automation gets your prospects up to speed.
At HubSpot, we have prospective clients with multiple employees that are subcribed to our newsletter, attended several webinars, downloaded our white papers, visited our product and pricing page, left 4 comments on our blog, visited our site a total of 10 times and filled […]
Original post by Pete Caputa
Review - Penelope
PENELOPE [PG]
After sitting on a shelf for nearly two years, distributor Summit Entertainment, finally unveils this modern-day fairy tale about a girl named Penelope (duh), played by Christina Ricci (Black Snake Moan), who was born with the face of a pig. After living her life in the shadows, she becomes an unlikely celebrity when the public finally sees her face. Does this long lurking-about have something to do with being a dog (or more appropriately, a pig in a frilly frock), or instead a matter of the producers not knowing how to market such a prickly porcine picture? A little of both, it would seem.
Essentially a gender-flipped remake of Tim Burton’s Edward Scissorhands (with the whimsy noticeably forced), director Mark Palansky (former assistant to Michael Bay, but we can at least forgive him that) takes a pretty pedestrian approach to “Everybody Loves Raymond” writer Leslie Caveny’s first produced script. […]
Original post by Robert Newton
Review - The Other Boleyn Girl
THE OTHER BOLEYN GIRL [PG-13]
As Mel Brooks once said, “It’s good to be the King.” As history has revealed, though, it was not good to be a Boleyn.
Actor/director Justin Chadwick’s The Other Boleyn Girl, based on Phillipa Gregory’s book, is a historical drama that somethings very well. It’s nicely acted with Natalie Portman, Scarlett Johansson and Eric Bana in the lead roles. It’s beautifully photographed as to resemble Vermeer’s paintings, and tells the tale of one of history’s most Machiavellian females – but we already know how poorly it turns out for Anne. Yet despite all the pomp, glory and drama, this new version of the story is a bit on the dull side, especially compared with the 1969 film of the same story, Anne Of 1000 Days (with Geneviève Bujold in the title role).
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Original post by Robert Newton
INTERVIEW - Will Ferrell & Will Arnett (’Semi-Pro’)
TRIUMPH OF THE WILLS
Talking with Will Ferrell and Will Arnett of Semi-Pro
By Robert Newton
There is an episode from the tenth season of Mike Judge’s “King of the Hill” in which Texas ‘tweener Bobby Hill learns he has a knack for making people laugh. In order to prevent the boy from cutting up so much in school, his folks enroll him in a clowning class at a local community college. The pretentious instructor proceeds to take all the fun out of what should otherwise be a delightful pursuit. Watching the kid bomb at his graduation performance is painful, and the episode serves as an all-too-familiar reminder to many comedians that staying grounded is key in staying funny.
Will Ferrell has never taken a course like that, and thank goodness.
The former “SNL” superstar spent all of February on the road, promoting his new basketball comedy Semi-Pro on his FunnyOrDie.com Comedy Tour (with Nick […]
Original post by Robert Newton
Hanging Out with Smarter People Than Myself…
Mike Langford, at our seminar the other day, was talking about networking for small business owners. He said, and I’m paraphrasing, “network with people who have already achieved what you want to achieve”.
I couldn’t agree more. I also like to network with people who are equally ambitious and dedicated as I am too. It keeps me sharp and positive.
At HubSpot, I’ve never been around as functional, dedicated and extremely intelligent group that is this large. I’ve worked with some of the smartest and dedicated people I know at other places. But, EVERYONE at HubSpot has a passion for making themselves, their team, the company and their clients successful. It’s inspirational and motivational.
However, of all the people I hang around with, the smartest ones that I know are my friends from WPI. My buddy, Darryl Pollica, is leading the development of fuel cell systems at a one of the […]
Original post by Pete Caputa
Intolerance a matter of choosing sides
Reporters covering the presidential primaries are accusing Christian voters of being intolerant because of their perspectives on the Bible, evolution and homosexuality. They allege that candidate Michael Huckabee will “remake the Constitution in the image of God,” and they criticize him for sending out Christmas cards showing a picture of the cross.
Original post by telegram.com- Opinion
Pay phone needed at Westboro station
I would like to address a tragedy that is waiting to happen.
Original post by telegram.com- Opinion
St. Vincent Hospital is truly impressive
This letter is in praise of the doctors and staff at St. Vincent Hospital.
Original post by telegram.com- Opinion