Marketing Automation: Are You Ready?
Marketing Automation is the topic du jour in the marketing world. Aweber has been the pioneer allowing marketers to segment “types of buyers” and then setup “drip email marketing campaigns” that educate buyers about how to solve xyz problem [usually] using the marketer’s abc solution.
There’s many more new solutions out there that are much more sophisticated now. More expensive too.
Marketing Automation is smart. Usually, I think it makes the job of salespeople easier if the prospect can communicate their problems, and are confident that your solution solves their problems - going into the sales process. Marketing automation gets your prospects up to speed.
At HubSpot, we have prospective clients with multiple employees that are subcribed to our newsletter, attended several webinars, downloaded our white papers, visited our product and pricing page, left 4 comments on our blog, visited our site a total of 10 times and filled [...]
Original post by Pete Caputa
Review - Penelope
PENELOPE [PG]
After sitting on a shelf for nearly two years, distributor Summit Entertainment, finally unveils this modern-day fairy tale about a girl named Penelope (duh), played by Christina Ricci (Black Snake Moan), who was born with the face of a pig. After living her life in the shadows, she becomes an unlikely celebrity when the public finally sees her face. Does this long lurking-about have something to do with being a dog (or more appropriately, a pig in a frilly frock), or instead a matter of the producers not knowing how to market such a prickly porcine picture? A little of both, it would seem.
Essentially a gender-flipped remake of Tim Burton’s Edward Scissorhands (with the whimsy noticeably forced), director Mark Palansky (former assistant to Michael Bay, but we can at least forgive him that) takes a pretty pedestrian approach to “Everybody Loves Raymond” writer Leslie Caveny’s first produced script. [...]
Original post by Robert Newton
Review - The Other Boleyn Girl
THE OTHER BOLEYN GIRL [PG-13]
As Mel Brooks once said, “It’s good to be the King.” As history has revealed, though, it was not good to be a Boleyn.
Actor/director Justin Chadwick’s The Other Boleyn Girl, based on Phillipa Gregory’s book, is a historical drama that somethings very well. It’s nicely acted with Natalie Portman, Scarlett Johansson and Eric Bana in the lead roles. It’s beautifully photographed as to resemble Vermeer’s paintings, and tells the tale of one of history’s most Machiavellian females – but we already know how poorly it turns out for Anne. Yet despite all the pomp, glory and drama, this new version of the story is a bit on the dull side, especially compared with the 1969 film of the same story, Anne Of 1000 Days (with Geneviève Bujold in the title role).
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Original post by Robert Newton
INTERVIEW - Will Ferrell & Will Arnett (’Semi-Pro’)
TRIUMPH OF THE WILLS
Talking with Will Ferrell and Will Arnett of Semi-Pro
By Robert Newton
There is an episode from the tenth season of Mike Judge’s “King of the Hill” in which Texas ‘tweener Bobby Hill learns he has a knack for making people laugh. In order to prevent the boy from cutting up so much in school, his folks enroll him in a clowning class at a local community college. The pretentious instructor proceeds to take all the fun out of what should otherwise be a delightful pursuit. Watching the kid bomb at his graduation performance is painful, and the episode serves as an all-too-familiar reminder to many comedians that staying grounded is key in staying funny.
Will Ferrell has never taken a course like that, and thank goodness.
The former “SNL” superstar spent all of February on the road, promoting his new basketball comedy Semi-Pro on his FunnyOrDie.com Comedy Tour (with Nick [...]
Original post by Robert Newton
Hanging Out with Smarter People Than Myself…
Mike Langford, at our seminar the other day, was talking about networking for small business owners. He said, and I’m paraphrasing, “network with people who have already achieved what you want to achieve”.
I couldn’t agree more. I also like to network with people who are equally ambitious and dedicated as I am too. It keeps me sharp and positive.
At HubSpot, I’ve never been around as functional, dedicated and extremely intelligent group that is this large. I’ve worked with some of the smartest and dedicated people I know at other places. But, EVERYONE at HubSpot has a passion for making themselves, their team, the company and their clients successful. It’s inspirational and motivational.
However, of all the people I hang around with, the smartest ones that I know are my friends from WPI. My buddy, Darryl Pollica, is leading the development of fuel cell systems at a one of the [...]
Original post by Pete Caputa
Children need care in and out of school
I am a concerned voter, resident and taxpayer of the state of Massachusetts. This in regard to the tuna sandwiches that will be fed to children whose hardworking parents cannot afford to pay due to the high rising cost of living in the state of Massachusett, which is not the children’s fault. With all the revenue that is received from lotteries, taxes and other resources in this state, no parent should have to worry about their child getting a nutritious meal in school. The state has several giv
Original post by telegram.com- Opinion
Holden complex brings other costs
For weeks, Holden residents have been talking about the enormous size (43,500 square feet), the sky-high price ($15.5 million) and the increased real estate taxes needed to pay for the latest proposed safety complex. No one has talked about the increased operational and maintenance costs required to run, heat and light this huge facility. No one has talked about the additional costs for personnel to staff such a facility. No one has talked about the added costs for new trucks and equipment to fi
Original post by telegram.com- Opinion
Congress’ steroid probe a waste of time
It just slays me. Does it bother anyone else that our United States government on Capitol Hill is wasting our precious time and money questioning Major League Baseball players about their HGH/steroid use?
Original post by telegram.com- Opinion