The Algorithmic Editorial Wall Will Fall
Ethan Stock, Zvents founder, riffed on my google paid links post:
That [Google’s] free cash flow creates an irresistible force — the market, in all
its insane brilliance, attempting to reverse engineer Google’s map of
the Web and modify the link domain to suit the commercial desires of
thousands, millions, of individual participants.
That’s the crux of the problem. Google has this secret algorithm that directs the attention of billions of people looking to find and buy things. On the other end, there are 100s of millions of people trying to sell things who are trying to figure out how to get more traffic from google. Google would love to direct all of these sellers to pay per click via adwords. But, the reality for businesses is that it’s much more profitable to be listed in the natural search results.
It’s a battle. And neither party will ever win.
But, if I was a […]
Original post by Peter Caputa
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